Interior photography for inModern: Hotel furniture at Focus Hotel Wrocław
A branding photoshoot of contract furniture in the heart of the capital of Lower Silesia.
As an interior photographer, I had the pleasure of carrying out a photoshoot for inModern, the company responsible for the comprehensive furnishing of Wrocław's Focus Hotel. My task was to capture the space in a way that highlights the quality of materials, precision of craftsmanship, and the design of the furniture in its natural, functional environment.
Harmony of form and function through the lens
Modern hotel architecture requires a balance between aesthetics and durability. The photoshoot for inModern focused on the details that define the brand's prestige: from upholstered booths in the restaurant area to ergonomic custom furniture in the hotel rooms.
- Precise composition: The use of professional optics allowed for maintaining perfect verticals and accurately rendering the proportions of the interiors.
- Marketing message: The photos were prepared for advertising campaigns and the manufacturer's portfolio.
- Post-production: Editing in a macOS environment using Lightroom and Photoshop ensured natural color and texture reproduction.
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